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Litho Printing, also known as Lithography, Lithographic printing, Planography or Planographic Printing works on the basic principle that oil and water do not mix. Today Lithography is generally called Offset or Offset Lithography; both of these terms refer to the same Process. Offset Lithography works by rendering or etching the image to be printed onto a flat surface, (the plate) such as a sheet of aluminium, plastic or zinc. Next the image is transferred to a rubber roller (the blanket), and then finally to the substrate.
Lithography has equipment for short, medium, and long press runs. Sheet-fed and web presses are both used in lithography. Sheet-fed lithography is used for printing advertising, books, catalogues, greeting cards, posters, packaging, direct mail inserts, coupons, and art reproduction. Many sheet-fed lithography presses can ‘perfect’, print on both sides of the paper, in one pass through the press. Web lithography is used for newspapers, pre-printed newspaper inserts, advertising literature, catalogues, books and magazines.
”We are always happy to chat with our customers so call us if you have a question about our presses”.
Bound Documents come in all shapes and sizes and MCR media can provide them all.
Saddle stitching is suitable for smaller multipage documents. It is the most economical way of producing documents with more content than will fit on leaflets and flyers. A saddle stitched finish is produced by stapling printed sheets together and then folding them.
Popular applications are product catalogues, reports, event programmes and that all important order of service for that very important wedding!
Popular finishing options include lamination to the outside cover, spotUV and foil blocking.
Practically every paper available can be used to produce these type of documents but there are restrictions depending on how many pages are in your document.
Perfect Binding is suitable for larger multipage documents. It gives a neat and tidy finish to larger documents and sits nicely on the shelf with a flat spine showing.
Popular applications are Magazines, Product Brochures, Catalogues and Reports.
Popular finishing options include lamination to the outside cover, spot UV and foil blocking.
Practically every paper available can be used to produce these type of documents but the cover should be at least 200gsm with the text at 100gsm to 150gsm depending on the number of pages.
Wiro Binding is suitable for larger multipage documents where a durable finish is required. Printed on a thicker paper and laminated throughout will give your publication a bit of extra longevity.
Popular applications are Technical Manuals, Look Books, Recipe Books and Score Books.
Popular finishing options include lamination, which can be used throughout if using a suitable paper.
MCR media can produce a new set of inserts and tab-dividers for existing binders or even supply a complete package, including the binder itself.
Binders can be printed to the outside or inside with logos and text to give you a unique product.
Popular applications are Product Catalogues, Technical Documents or any multipage document where you may need update pages on a regular basis.
Every business needs Letterheads and Compliment slips and every meeting is more memorable when you hand over a business card.
A business card is important, it says who you and your company are. The best business cards are a combination of good design and carefully chosen substrates. The standard choice for most business cards is 350gsm board which can be produced economically using a digital press. Heavier weights are available for a thicker more substantial business card, these are usually produced lithographically as most digital presses just cannot feed the heavier weights.
There are a myriad of finishing options available to make your card stand out from the rest including lamination, spot UV, foil blocking and die-cutting.
You don’t get a second chance to make a first impression so talk to us and we can help you stand out from the crowd.
When your customer opens up your letter the paper you choose for your letterheads says a lot about who you are.
There are many different stocks and different finishes to choose from. Popular choices are smooth uncoated, laid or textured and if you want to be really posh you could go for a watermarked vellum!
MCR media can also offer paper recycled from “Animal Poo!”, yes, that’s right, this is paper that is made from the waste deposits of Elephants & Rhinos. You can’t really get more recycled than that now can you!
MCR media can also offer “Seed Paper”, this is recycled paper that is embedded with wild flower seeds, so when the letter has been read you can simply plant it in your garden and some flowers will grow, helping our environment to look even more beautiful.
Give MCR media a call and we can chat about how best to fill up your stationery cupboard.
Pads come in all shapes and sizes from pocket notepads right up to A2 and bigger deskpads.
MCR media can supply all the above including NCR pads. NCR pads are those pads that are printed using a carbonised paper that transfers a copy of what you are writing to the sheets below.
Pocket notepads are a great promotional tool, print a batch with your logo and give them out, every time they are used your brand will be noticed.
A standard pad would be made of 100gsm uncoated paper glued at the head on a straw board backing.
Most of us have a calendar somewhere in our homes which help us to remember all those birthdays and holidays.
There are quite a few options for calendars including a desk calendar mounted on a stand through to a calendar which is bound with a “thumbcut and loop” to hang on your wall. Other calendars include wallplanners and CD case calendars.
Calendars are a great promotional tool and will keep you visible throughout the year right on your customers desk!
Call us to find out which option best suits your needs.
OK, you have named the date, you are very excited about the prospect of starting ‘A New Life’, now all you need to do is send out those very important Invitations that will be stuck on the pin-boards of your friends and family.
From a simple postcard type invitation through to a full ‘Wedding Pack’ that includes table numbers, place cards, seating plans and even the menus for the table.
MCR media can provide a stress-free print service for you, we are sure that you have dozens of other things to sort out for the big day.
There are lots of options for paper and finishes here, but the most popular are for nice textured uncoated papers which can be used for all of the smaller items listed above.
Call MCR media to discuss how we can help your Wedding Day to be even more memorable!