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Case Study:

Powertrain

Powertrain

 

Creative Direction and Project Management for the new internal ‘Powertrain’ brand within Jaguar Land Rover. The project required a strong brand to promote employee engagement and excitement within Wolverhampton manufacturing site. Developed a brand centred around building new world class engines in JLR’s flagship Engine Manufacturing Centre whilst maintaining alignment with JLR core brand guidelines. Designed a range of internal exhibition material for various manufacturing sites within the JLR network. The artwork was displayed during the Prime Minster’s tour of the new engine manufacturing facility, reported on BBC news.

 

Client:

Jaguar Land Rover